Meher Mumtaz

Brand Strategy and Digital Marketing Leader | Human-centred Design Expert | UX & UI | Organisational Culture and Change Management.

I sit at the intersection of brand strategy, brand governance and brand experience. Equal parts analytical and creative, I can move between rigorous strategic thinking and hands-on experience design without losing the thread.

My 18+ year career has moved deliberately from pure brand strategy and management into brand experience and user-centred design leadership. That was an intentional shift driven by more responsibility and remit, and a belief that the gap between customer experience and business needs shouldn't exist, and that a coherent, brand-enhancing experience across every touchpoint is both achievable and essential. Today my expertise spans brand and marketing strategy, UX and UI design leadership, and coaching — and I'm known for applying a deeply human-centred approach across all of them, ensuring complex transformation programmes deliver both commercial impact and lasting cultural value.

I've worked across large global organisations — Nestlé, Western Union, Evelyn Partners — and award-winning creative agencies including Ogilvy and FCB London. Most recently, as Head of Brand Experience and Digital Services at Evelyn Partners and Bestinvest, where I led UX and web/app teams delivering transactional platforms and investment products, while also serving as the resident brand authority, advising on brand architecture, B2B partnerships, and launch campaigns. Throughout my career I've partnered closely with regional markets, product and development teams, corporate affairs, and HR to align brand experience with business strategy. I'm at home in complex, multi-stakeholder environments, and I've led global brand initiatives, launched digital products, and helped organisations modernise how they engage with clients, customers, and internal teams.

I'm also a trained coach and that shapes how I build teams, how I work with stakeholders, and how I help individuals grow and upskill. I run team days and workshops that blend corporate experience with coaching practice to inspire teams, enhance collaboration, and improve delivery.

What People Are Saying

  • Not only is Meher a talent in her field, she is also an amazing leader and an absolute delight to work with. Would truly recommend to anyone looking for human centric direction in their business strategy.

    — Marketing Director, Evelyn Partners and S&W

  • “Meher Mumtaz was an excellent collaborator. Above her excellence in advising on brand strategy she also really thought about the wider business implications of the project we worked on together and helped to ensure that there was no stone unturned. I really enjoyed working with her.

    — Digital Change & AI Adoption Director, S&W

  • I’ve had the pleasure of working with Meher at three different companies. She is sharp minded and gets to the heart of problems quickly, is delivery focused and relentless in looking for solutions and has a remarkable ability to keep her thinking and communication clear while never losing sight of the overall goal or the need to keep customer insight and experience at the heart of the plan.

    — Head of Marketing Western Union & Evelyn Partners

  • Meher is 'top casting'... Brilliant experience design skills, brilliant digital execution, fairly unique brand strategy and architecture skills. And a genuinely warm and authentic leader, team member and colleague.

    — Chief Client Officer, Rathbones

  • Meher is the strategic catalyst you need. So intelligent with feet grounded in reality = ideas that work. Quick, honest, adaptable. And funny. She’s a total work catch.

    — Marketing Leader turned Coach

  • Always ahead of the curve in life and work, with a sharp instinct for research & trends and an ability to translate brand truths into compelling executive narratives. You’re an exceptional partner and someone who elevates the impact of the collective team.tem

    — Head of Xbox & Microsoft Research

  • Meher you are fantastic. A brilliant creative mind, a great problem-solver and above all a fabulous and empathetic person.

    — Senior UX copywriter, Evelyn Partners

  • Meher is a superstar, true, but a down-to-earth, team player, doesn't make it all about her superstar. The very best kind. One in a million!

    — Head of Content, Western Union

  • Meher Mumtaz was one of the best creative minds I've worked with during my time at Nestle! Safe bet for any organization that wants awesome work from an exceptional resource.

    — Group Brand Manager, Nestle